The Drake Insights Podcast

Ep 20 - The Boomer Challenge: Senior Living's Need to Adapt

The boomer generation is poised to redefine senior living, presenting both a massive challenge and a significant opportunity for the industry. In Episode 20 of The Drake Insights Podcast, host Natasha Drake, along with industry veterans Lauren Messmer and Mike Brindley from Solutions Advisors, explores the critical question: Is senior living truly prepared for this demographic shift? They delve into the widening gap between current offerings and the evolving needs and desires of boomers, discussing the urgent need for innovation and adaptation across all aspects of senior living. From rethinking physical plants and unbundling services to creating communities that foster purpose and engagement, the conversation tackles tough questions about traditional models, financial structures, and sales and marketing strategies. Join Natasha, Lauren, and Mike as they examine the future of senior living and the critical steps providers must take to thrive in the coming boomer wave, including leveraging technology, prioritizing transparency, and creating a culture of purpose to attract and retain this dynamic generation.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Solutions Advisors at https://solutions-advisors.com/ 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 19 - How AI is Reshaping the Digital Landscape with Andrew Miller

In Episode 19 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic sits down with Andrew Miller, co-founder of Workshop Digital, to unravel the latest digital trends reshaping the senior living marketing landscape. Tune in as we explore how artificial intelligence (AI), personalization and voice search are transforming SEO, paid search, and content marketing strategies. Join Natasha and Andrew as they delve into these critical trends and provide actionable insights to help senior living communities thrive in the evolving digital world.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Workshop Digital at https://www.workshopdigital.com/

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 18 - The Future of Senior Living Sales with Kelly Myers

In Episode 18 of The Drake Insights Podcast, host Natasha Drake delves into the evolving landscape of senior living sales, exploring the challenges and opportunities that sales teams face in today's dynamic market. Guest speaker Kelly Singleton Myers of KJB Sales Consulting, a seasoned sales expert and author of "The More You Know, The More You Close: The Power of Curiosity-Driven Sales," offers valuable insights on navigating the changing dynamics of customer interactions, the impact of technology, and the importance of adapting sales strategies to meet the needs of today's discerning prospects.

This insightful conversation provides valuable guidance for senior living sales professionals and leaders on how to navigate the complexities of the modern sales landscape, adapt to changing customer expectations, and ultimately achieve greater success in today's competitive market.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or KJB Sales Consulting at https://kjbsalesconsulting.com/ 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 17 - The Power of Design: Redefining the Sales Experience with Model55

In Episode 17 of The Drake Insights Podcast, host Natasha Drake explores the power of professionally designed model apartments in senior living communities. Guests Sasha Davis from Model55 and Brigitte Specht from KJB Consulting discuss how professional model design can enhance the sales process, improve conversion rates, and justify higher pricing. By investing in high-quality models, communities can elevate their brand, attract prospective residents, and ultimately drive business success.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Model55 at https://model55.com/

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 16 - Case Study: Reviving Lead Generation in Q4

In Episode 16 of The Drake Insights Podcast, host Natasha Drake shares a comprehensive case study of revitalizing a senior living community's marketing strategy during the fourth quarter without increasing the budget. The episode emphasizes that small, strategic adjustments can significantly improve marketing results without major budget increases, especially in the fourth quarter. This case study demonstrates the power of data-driven decision-making and strategic marketing planning.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 15 - LeadingAge Insights on the Future of Senior Living

Episode 15 of The Drake Insights Podcast focuses on the future of senior living, with host Natasha Drake interviewing various attendees from the LeadingAge Annual Conference 2024 in Nashville. The guests share their top 3 words and insights on what they see as the future for the senior living industry. The podcast highlights the excitement and uncertainty around the future of senior living, with industry leaders grappling with the best ways to evolve and improve the senior living experience.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let's conquer the senior living marketing landscape together!  @DrakeStrategic  https://www.drakestrategic.com/ 

Ep 14 - Master Audience Targeting with the Power of Data Science with Allison Olson

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.

Ep 13 - Google Secrets Leaked: What does it mean for your SEO with Shannon Schmidt, Epic Notion

Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.