The Drake Insights Podcast

Ep 16 - Case Study: Reviving Lead Generation in Q4

In Episode 16 of The Drake Insights Podcast, host Natasha Drake shares a comprehensive case study of revitalizing a senior living community's marketing strategy during the fourth quarter without increasing the budget. The episode emphasizes that small, strategic adjustments can significantly improve marketing results without major budget increases, especially in the fourth quarter. This case study demonstrates the power of data-driven decision-making and strategic marketing planning.

Ep 15 - LeadingAge Insights on the Future of Senior Living

Episode 15 of The Drake Insights Podcast focuses on the future of senior living, with host Natasha Drake interviewing various attendees from the LeadingAge Annual Conference 2024 in Nashville. The guests share their top 3 words and insights on what they see as the future for the senior living industry. The podcast highlights the excitement and uncertainty around the future of senior living, with industry leaders grappling with the best ways to evolve and improve the senior living experience.

Ep 14 - Master Audience Targeting with the Power of Data Science with Allison Olson

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.

Ep 13 - Google Secrets Leaked: What does it mean for your SEO with Shannon Schmidt, Epic Notion

Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.

Ep 12 - August: Prime Time for Goal and Budget Planning

Episode 12 of The Drake Insights Podcast emphasizes that August marks a critical time for senior living communities to focus on goal setting and budget planning for the upcoming year. She outlines essential steps for creating a comprehensive budget, including setting realistic goals, optimizing marketing efforts, and investing in digital and conversion initiatives. She urges take proactive steps now.

Ep 11 - Maximize Your Paid Media Spend with Matt Mesenger

On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads and get the most out of your senior living marketing dollars.

Ep 10 - Interactive Sales Tools to Increase Engagement with Mary Greer, Engrain

On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while also providing key planning insights for the sales team. 

Ep 9 - The Ultimate Website Review Guide to Attract More Residents

Episode 9 of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can use.