The Drake Insights Podcast

Ep 30 - How AI Will Reshape Senior Living Marketing in 2026: SEO, Speed-to-Lead & Real ROI

In Episode 30 of The Drake Insights Podcast, host Natasha Drake sits down with Joe Soltis, CEO of ChoiceLocal, to uncover how AI is rapidly transforming senior living marketing, sales, and occupancy growth.

Together, we dig into a core belief of this show: innovation and empathy can coexist—and they must coexist because they are the future of senior living.

Joe breaks down the real AI innovations senior living operators need to understand NOW, from AI-driven SEO that shortens results from 6 months to 90 days, to empathetic AI-powered speed-to-lead responses, to data-driven lookalike modeling that improves lead quality and reduces wasted spend.

If you’re a senior living operator, marketer, or sales leader, this episode is a must-watch to stay ahead of the competition.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or ChoiceLocal at https://choicelocal.com/ 

Full YouTube Episode: https://youtu.be/DBUXaZ36c-w 

Ep 29 - AI in Senior Living: Is it Making Us More Human? Live from LeadingAge 2025 Boston

What happens when AI meets one of the most human industries in the world—senior living? Live from LeadingAge 2025 Boston, host Natasha Drake of The Drake Insights Podcast asks industry leaders a bold question: Is AI helping us be more human—or is it dehumanizing our field?

Hear real stories from executives, marketers, and care professionals across the industry sharing how AI is transforming the way we connect, serve, and care. Discover how senior living leaders are learning to automate the mundane and elevate the meaningful.

This special episode features insights from leaders across the senior living industry. Hear how professionals across marketing, operations, and clinical care are using AI to automate the mundane and elevate the meaningful—helping teams refocus on what truly matters: human connection.

Listen now to hear how innovation is reshaping human connection in senior living.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ 

Full YouTube Episode: https://youtu.be/6dhFRz0AOB0 

Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing

In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeger — to uncover how data-driven strategy is reshaping senior living marketing.

Together, they break down real-world case studies, including how a small memory care community turned zero direct mail responses into 70+ RSVPs and sales-qualified leads using highly targeted data, omnichannel marketing, and a smarter approach to audience modeling.

From CRM clean-up and AI integration to exact-match digital audiences and personalized event marketing, this episode dives deep into what it takes to create campaigns that actually work.

If you work in senior living marketing, sales, or strategy, this episode is a must-watch for learning how to maximize results with a modest budget and a modern approach.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Sabal Strategy at https://sabalstrategy.com/ 

Full YouTube Episode: https://youtu.be/gJ6XjPT_JV0 

Ep 27 - Top Marketing Strategies you Should Expect from your Marketing Partner

In Episode 27 of The Drake Insights Podcast, host Natasha Drake shares her guest appearance on Matt Reiners’ Connecting the Dots podcast — a powerful conversation on what senior living operators should truly expect from their marketing partners.

With decades of experience across operations, community sales, and agency work, Natasha shares her 7 must-haves for a marketing partnership that drives real results — not just leads. From honest data conversations and budget transparency to building strategic marketing plans and leveraging AI tools, she covers it all.

Perfect for anyone in senior living marketing, operations, or business development, this episode offers practical advice you can apply today.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ 

Full YouTube Episode: https://youtu.be/KjoyKRn4yss 

Ep 26 - Accelerating Senior Living Sales: Bridging the Gap After the Tour with Kiera DesChamps

In Episode 26 of The Drake Insights Podcast, host Natasha Drake sits down with Kiera DesChamps—sales strategist, entrepreneur, keynote speaker, and newly published author of "After the Tour: Guiding Prospects from Interest to Action".

Kiera shares her journey from higher education and non-profit leadership into senior living consulting, where she helps accelerate the sales cycle by bridging the gap between prospects, families, and sales teams. She explains how her unique approach helps operators and sales professionals listen for key “logistical cues,” build authentic partnerships, and provide real solutions that move prospects from interest to action.

This conversation is full of practical strategies for sales leaders, senior living operators, and entrepreneurs looking to grow with authenticity and impact.

Get your copy of Kiera’s book - After the Tour – KD Consulting Group, LLC

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or KD Consulting Group at https://kdconsults.com/ 

Full YouTube Episode: https://youtu.be/jgk1zxuW0Vk 

Ep 25 - AI Hacks for Real Life: Boost Productivity, ROI & Free Time with Matt Reiners

In Episode 25 of The Drake Insights Podcast, host Natasha Drake sits down with Matt Reiners, Chief Growth Officer at Parasol Alliance and host of the Connecting the Dots podcast, to explore how AI is transforming both professional workflows and daily life. Matt shares his decade-long background in senior living, how he discovered the power of AI tools like ChatGPT, and why he believes automation should “eliminate the mundane to elevate the meaningful.”

Matt also looks ahead to the rise of AI agents that proactively research, personalize outreach, and handle tasks in the background — creating more time for the human work that really matters.

If you’ve been curious about how to make AI work for you — whether in your job, your home, or both — this episode offers practical tools, mindsets, and real-world examples to get you started.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Parasol Alliance at https://www.parasolalliance.com/ 

Full YouTube Episode: https://youtu.be/FBdBdS1NwKs 

Ep 24 - Navigating Uncertainty: Coaching Sales Teams for Today's Challenges with Morgan Lamphere

In Episode 24 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, founder of Lauren Rose Senior Advisors, for a powerful conversation on navigating today’s uncertainty in senior living sales. With over 20 years of industry experience, Morgan shares the frontline challenges sales teams face—from media-driven fear to financial hesitations—and how to coach through it with empathy, strategy, and real-life tools.

They explore how to build trust in a skeptical market, train teams to handle objections with confidence, and leverage financial tools like MyLifeSite to sell the value of Life Plan communities. Plus, Morgan shares her personal story behind founding her company—and how her mom’s journey inspired it all.

Whether you’re a sales leader, marketer, or operator in senior living, this episode is packed with practical tips, mindset shifts, and inspiration to help your team connect with today’s (and tomorrow’s) senior living prospects.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Lauren Rose Senior Advisors at https://www.lrsainc.com/ 

Full YouTube Episode: https://youtu.be/uWax1Gjmdbk 

Ep 23 - The Financial Fit: Using Tools and Data to Power Senior Living Sales with Tripp Higgins

In Episode 23 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic is joined by Tripp Higgins, President of MyLifeSite and senior living sales veteran. They dig into how financial data tools like MoneyGauge are transforming senior living sales, not just by improving conversions but by arming sales and marketing teams with powerful data insights.

Tripp shares how MoneyGauge is more than a financial calculator — it’s a self-service tool that helps prospects understand affordability while helping communities qualify leads and optimize marketing spend. With real-world examples and best practices, the episode explores how leveraging data can shape smarter pricing, guide marketing strategies, and make life easier for sales teams.

Whether you're a sales director, operator, or marketer, this episode offers a fresh take on how to drive occupancy with confidence and clarity.

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or MyLifeSite at https://mylifesite.net/ 

Full YouTube Episode: https://youtu.be/tO4E5p0o_TY