The Drake Insights Podcast

Ep 13 - Google Secrets Leaked: What does it mean for your SEO with Shannon Schmidt, Epic Notion

Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.

Ep 12 - August: Prime Time for Goal and Budget Planning

Episode 12 of The Drake Insights Podcast emphasizes that August marks a critical time for senior living communities to focus on goal setting and budget planning for the upcoming year. She outlines essential steps for creating a comprehensive budget, including setting realistic goals, optimizing marketing efforts, and investing in digital and conversion initiatives. She urges take proactive steps now.

Ep 11 - Maximize Your Paid Media Spend with Matt Mesenger

On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads and get the most out of your senior living marketing dollars.

Ep 10 - Interactive Sales Tools to Increase Engagement with Mary Greer, Engrain

On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while also providing key planning insights for the sales team. 

Ep 9 - The Ultimate Website Review Guide to Attract More Residents

Episode 9 of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can use. 

Ep 8 - The Power of AI to Transform your Business with Angela Green Urbaczewski, RevOppAI

On Episode 8 of The Drake Insights Podcast, we are joined by Angela Green Urbaczewski, founder of RevOppAI. Listen to learn more about how to use the power of AI to transform data into business growth and ROI, make strategic decisions and help improve the prospect and customer journey. She urges listeners to not underestimate the power of AI tools to be used not only to improve customer experience, but for ongoing development and training of team members. 

Ep 7 - Top Senior Living SEO Tips with Sarah Eggers

On Episode 7, we are joined by Sarah Eggers, Senior Living SEO Specialist. Listen to learn more about her top senior living SEO strategies for you to take charge of your organic rankings to increase your overall website conversions. 

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Ep 6 - Three Tips in 3 Min: Top 3 Things you MUST be doing in your marketing strategy

Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for April. On Episode 6, learn the top three tactics and strategies you must be doing in your marketing plan to help increase your results.

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.