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This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!
Episodes

Jun 19, 2024
Jun 19, 2024
23 min
On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads and get the most out of your senior living marketing dollars.
To learn more, visit Drake Strategic at https://www.drakestrategic.com/
Full YouTube Episode: https://youtu.be/GxHhDUmppY0

Jun 5, 2024
Jun 5, 2024
15 min
On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while also providing key planning insights for the sales team.

May 24, 2024
May 24, 2024
23 min
Episode 9 of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can use.

May 1, 2024
May 1, 2024
14 min
On Episode 8 of The Drake Insights Podcast, we are joined by Angela Green Urbaczewski, founder of RevOppAI. Listen to learn more about how to use the power of AI to transform data into business growth and ROI, make strategic decisions and help improve the prospect and customer journey. She urges listeners to not underestimate the power of AI tools to be used not only to improve customer experience, but for ongoing development and training of team members.

Apr 17, 2024
Apr 17, 2024
19 min
On Episode 7, we are joined by Sarah Eggers, Senior Living SEO Specialist. Listen to learn more about her top senior living SEO strategies for you to take charge of your organic rankings to increase your overall website conversions.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Apr 8, 2024
Apr 8, 2024
6 min
Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for April. On Episode 6, learn the top three tactics and strategies you must be doing in your marketing plan to help increase your results.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Mar 22, 2024
Mar 22, 2024
8 min
On today's Episode 5, learn more about strategic marketing event planning for senior living, understanding the four different types of events and how and when to do them effectively tying them to your strengths and differentiators.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Mar 14, 2024
Mar 14, 2024
13 min
On Episode 4 we are joined by Maribeth Jenkins from the The Sabal Group. Listen to learn more about the latest strategies and techniques to better target and segment your audience list for both direct and digital marketing.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Meet Founder, Natasha Drake
At Drake Strategic, we're passionate about helping senior living communities thrive. With over 17 years of experience, both in community sales and at the marketing agency level, Natasha Drake brings a unique blend of expertise and empathy to the table. She brings a rare perspective to agency and sales partnerships: she's been in your shoes. Spending years deep within senior living communities, she's mastered the art of building relationships, guiding visits, planning events and closings sales on the frontline. Now, with over a decade of agency experience in sales and marketing strategy, she seamlessly closes the gap between tactics and results.
Learn more at DrakeStrategic.com
